1. Introduction
These Terms & Conditions govern your use of the Verified Adviser website and any related services (the “Platform”).
By accessing or using the Platform, you confirm that you accept these Terms & Conditions and agree to comply with them.
If you do not agree, you must not use the Platform.
2. About Verified Adviser
Verified Adviser is an independent platform that:
- Collects structured client feedback
- Publishes adviser profile information
- Presents ratings based on client-reported experience
Verified Adviser:
- Does not provide financial, legal, or professional advice
- Does not recommend or endorse specific advisers
- Does not act on behalf of advisers or clients
All decisions made based on information provided on this Platform remain the responsibility of the user.
Legal entity: Verified Adviser Limited
Company number: 17181489
Registered office: 165-167 High Street, Rayleigh, SS6 7QA
3. Scope of these Terms
These Terms apply to:
- Visitors browsing the website
- Clients completing surveys
- Clients using the Platform to search for advisers
- Advisers creating and managing profiles
- Any person interacting with the Platform
4. Use of the Platform
You agree to:
- Use the Platform for lawful purposes only
- Provide accurate and truthful information when submitting data
- Comply with all applicable laws and regulations
You must not:
- Submit false, misleading, or fraudulent information
- Attempt to gain unauthorised access to the Platform or its systems
- Interfere with the Platform’s operation or security
- Use the Platform for abusive, defamatory, or harmful purposes
Verified Adviser reserves the right to restrict access where misuse is identified.
5. Adviser Profiles
5.1 Profile information
Adviser profiles may include:
- Adviser name and firm details
- Professional services and areas of expertise
- Location and contact information
- Client feedback and ratings
5.2 Adviser responsibilities
Advisers are responsible for ensuring that:
- Profile information is accurate and up to date
- Content does not mislead or misrepresent services offered
- Regulatory permissions and scope are correctly described
5.3 Platform rights
Verified Adviser may:
- Review, edit, or request updates to profile content
- Remove or suspend profiles where content is inaccurate, misleading, or non-compliant
- Supplement profile information with data from internal or external sources where appropriate
Verified Adviser does not guarantee the completeness or accuracy of all profile information.
6. Ratings and Survey Data
6.1 Ratings methodology
Ratings are based on structured client surveys and:
- Reflect client-reported experience of advice and service
- Are calculated using a defined and consistent methodology
- Are derived from scored survey responses only
6.2 Limitations of ratings
Ratings:
- Do not represent recommendations or endorsements
- Do not assess product or investment performance
- Do not predict future outcomes
- Should not be relied upon as the sole basis for selecting an adviser
Full details of the methodology are available on the “How Ratings Work” page.
7. Client Feedback and Comments
7.1 Submission of feedback
Clients may submit:
- Scored survey responses
- Optional written comments
- Optional referral preferences
7.2 Moderation
Verified Adviser may:
- Review all written feedback before publication
- Edit or remove comments that breach these Terms
Comments will not be published where they:
- Contain personal or sensitive information
- Are defamatory, misleading, or inappropriate
- Refer to specific financial outcomes or product performance
7.3 Impact on ratings
- Written comments do not affect ratings
- Only scored survey responses are used in rating calculations
8. Client–Adviser Interactions
Where the Platform allows users to contact advisers:
- Verified Adviser may facilitate or transmit enquiries
- Verified Adviser does not participate in conversations or advice
- Any engagement between a client and adviser is entirely separate
Verified Adviser accepts no responsibility for advice provided or outcomes resulting from such interactions.
9. No Advice Disclaimer
The Platform provides information for general guidance only.
Nothing on the Platform:
- Constitutes financial, legal, or professional advice
- Creates a client–adviser relationship
- Replaces the need for independent due diligence
Users should seek professional advice before making financial decisions.
10. Limitation of Liability
To the fullest extent permitted by law, Verified Adviser:
- Is not liable for decisions made based on Platform content
- Is not responsible for advice provided by third-party advisers
- Does not guarantee accuracy, completeness, or reliability of all information
- Is not liable for direct or indirect losses arising from use of the Platform
Use of the Platform is at your own risk.
11. Intellectual Property
All content on the Platform, including:
- Text
- Design
- Structure
- Data presentation
is owned by or licensed to Verified Adviser.
You may:
- Use the Platform for personal and informational purposes
You must not:
- Reproduce, distribute, or exploit content without permission
12. Suspension and Termination
Verified Adviser reserves the right to:
- Suspend or terminate access to the Platform
- Remove user accounts or adviser profiles
- Take action where these Terms are breached
13. Changes to the Terms
We may update these Terms & Conditions at any time.
Updated versions will be published on this page.
Continued use of the Platform constitutes acceptance of any changes.
14. Cookie Policy
14.1 What are cookies?
Cookies are small text files stored on your device when you visit a website.
They help websites function and provide information about how users interact with them.
14.2 How we use cookies
Verified Adviser uses cookies to:
- Ensure the website functions correctly
- Understand how visitors use the Platform
- Analyse usage patterns to improve performance
We do not use cookies to:
- Provide personalised financial advice
- Store sensitive personal information
14.3 Types of cookies used
Essential cookies
Required for basic functionality of the website.
Analytics cookies
Used to collect information such as:
- Pages visited
- Time spent on pages
- General interaction patterns
This information is:
- Aggregated
- Anonymised where possible
- Used to improve the Platform
14.4 Third-party analytics
We may use third-party analytics providers to understand website usage.
These providers process data on our behalf and in accordance with applicable data protection laws.
14.5 Managing cookies
You can control or disable cookies through your browser settings.
Please note:
- Disabling cookies may affect website functionality
- Some features of the Platform may not work as intended
14.6 Updates to this policy
We may update this Cookie Policy from time to time.
Changes will be published on this page.
Last updated 19th June 2026